200 pages · 8.5×11 paperback · Interior: multi-month project · Cover: ~12 hours · Pre-digital
A documentation of Goodyear’s international advertising campaigns, produced for distribution to their advertising, marketing departments, and agencies worldwide. I selected the material, wrote the text, and designed and produced the book.
This is pre-digital production: every page assembled as mechanicals — camera-ready art. Print media was photographed; TV spots were photographed off a large monitor. No scanning, no digital files, no software. Even with today’s tools, a project of this scope would run three to four weeks.